“UCC,” the brainchild of Northwest Dyno Circuit’s James Brendle and Brandon Pierce, is now the hobby’s highest-profile, high-stakes ($60,000 in total payouts) competition, drawing the most well-known players in the game, as well as sponsors and fans. Per diesel enthusiasts from literally around the world (our Facebook Live feeds had viewers from as far away as Sweden and Australia), Ultimate Callout Challenge is the diesel scene’s pinnacle event, its Super Bowl. After votes are tallied, it affirms the hobby’s proverbial “best” driver, truck, and, in many cases, team (at least until the following year).
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