Every so often, something comes around at exactly the right time, portraying exactly what people want and it becomes a hit. That may be a song, a movie, a moment in sports, or an event, but they become instant successes for one reason or another. If you ask the folks behind the Ultimate Callout Challenge how their three-day diesel event has become what it is today, they’d tell you they captured lightning in a bottle, and have been building on that success ever since.
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