While Eric Merchant was a rookie at his first Ultimate Callout Challenge in 2018, he certainly is no rookie in the world of diesel performance and diesel motorsports. Merchant is especially well known to Duramax enthusiasts who turn to his shop Merchant Automotive for maintenance and performance products for their trucks. He is widely accepted as an expert when it comes to Duramax engines and the Allison transmission. He has been involved in diesel motorsports since 2005 and ten years ago back in 2007, Merchant built the first Duramax truck to break the 1000 HP barrier on a chassis dyno. The shop also campaigns a Duramax powered sand drag buggy that has competed in numerous events across the country, including the 2017 Schuss Mountain Snow Challenge where he won the SuperMod Championship. Merchant’s truck named “Ol Blue” was purchased new in 2002 and started him on his course of Duramax and Allison knowledge. Ol Blue has had many revisions throughout the years, transforming from a stock truck to an 800 HP daily driver. The truck then turned into a dedicated sled puller and captured the 2013 MTTP points championship in the highly competitive Hot Diesel class.
At Merchant’s first UCC competition in 2018, he placed 17th overall. His strong suit as seen in the past, was the sled pulling portion of the competition placing him in 8th with a total of 289.25 feet, only 1 foot away from reaching 7th place. In the drag racing portion of the competition he placed 21st, reaching 10.95 seconds in the 1⁄4 mile.
In 2019 Eric and the team moved up the overall latter to 11th place. this year they were able to compete in all the events. He will be depending on his hard-working team at Merchant Automotive as well as assistance from the fuel delivery experts at S&S Diesel Motorsport. Plus help from CTT Tuning, Carolina Diesel Performance, Yukon Gear, and Amsoil, to turn everything up in the truck to bring to the competition in 2021.
2019 11th Place Overall
Drag (1/8 mile) – 6.856 Dyno – 1,395/2,294.7 Sled – 250.92
2018 17th Place Overall
Drag ( 1/4 Mile) – 10.952 Dyno – DNC Sled – 289.25